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Title:The Essential Mcluhan
Format Type:Ebook
Author:Marshall McLuhan, Eric McLuhan, Frank Zingrone
Publisher:Basic Books
ISBN 13:
Number of Pages:416
Category:Non fiction, Theory, Philosophy, Essays, Sociology

The Essential Mcluhan by Marshall McLuhan, Eric McLuhan, Frank Zingrone

PDF, EPUB, MOBI, TXT, DOC The Essential Mcluhan Marshall McLuhan s insights are fresher and more applicable today than when he first announced them to a startled world A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation .

Before anyone could perceive the electric form of the information revolution McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media He seemed futuristic to some and an enemy of print and literacy to others He was in reality a deeply literate man of astonishing prescience Tom Wolfe suggested aloud that McLuhan s work was as important culturally as that of Darwin or Freud Agreement and scoffing ensued Increasingly Wolfe s wonder seems justified From the Introduction .

Here in one volume are McLuhan s key ideas drawn from his books articles correspondence and published speeches This book is the essential archive of his constantly surprising vision

The Mechanical Bride: Folklore of Industrial Man, The Essential Mcluhan, The Global Village: Transformations in World Life and Media in the 21st Century, The Gutenberg Galaxy: The Making of Typographic Man, Understanding Media: The Extensions of Man, The Medium is the Massage, War and Peace in the Global Village, The Book of Probes, Laws of Media: The New Science, Understanding Me: Lectures and Interviews