Purple Cow: Transform Your Business by Being Remarkable (Rating: 3.26 - 4109 votes)PDF online books Purple Cow: Transform Your Business by Being Remarkable by Archie Vasquez with other formats. Download and Read Online books Purple Cow: Transform Your Business by Being Remarkable Online Archie Vasquez, its easy way to download Purple Cow: Transform Your Business by Being Remarkable books for multiple devices. Seth Godin full text books
|Title||:||Purple Cow: Transform Your Business by Being Remarkable|
|Number of Pages||:||160|
|Category||:||Business, Non fiction, Buisness, Entrepreneurship|
PDF, EPUB, MOBI, TXT, DOC Purple Cow: Transform Your Business by Being Remarkable The acclaimed Wall Street Journal and Business Week Bestseller .
You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice .
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last .
Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow .
Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period .
In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place .
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