eBook PDF / e-Pub Purple Cow: Transform Your Business by Being Remarkable

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Title:Purple Cow: Transform Your Business by Being Remarkable
Format Type:Ebook
Author:Seth Godin
Publisher:Portfolio Hardcover
ISBN:159184021X
ISBN 13:
Number of Pages:160
Category:Business, Non fiction, Buisness, Entrepreneurship

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

PDF, EPUB, MOBI, TXT, DOC Purple Cow: Transform Your Business by Being Remarkable The acclaimed Wall Street Journal and Business Week Bestseller .

You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice .

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last .

Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow .

Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period .

In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place .

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, The Icarus Deception: How High Will You Fly?, Poke the Box, Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, The Dip: A Little Book That Teaches You When to Quit, Purple Cow: Transform Your Business by Being Remarkable, Linchpin: Are You Indispensable?, Tribes: We Need You to Lead Us, Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You., Permission Marketing: Turning Strangers Into Friends And Friends Into Customers