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Title:Perennial Seller: The Art of Making and Marketing Work That Lasts
Format Type:Ebook
Author:Ryan Holiday
Publisher:Portfolio
ISBN:0143109014
ISBN 13:
Number of Pages:256
Category:Business, Non fiction, Writing, Entrepreneurship, Self help, Productivity, Abandoned, Buisness, Personal development, Art

Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday

PDF, EPUB, MOBI, TXT, DOC Perennial Seller: The Art of Making and Marketing Work That Lasts Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes b b authors entrepreneurs musicians filmmakers fine artists how a classic work is made and marketed b In Hollywood a movie is given a single weekend to succeed before being written off In Silicon Valley a startup is a failure if it doesn t go viral or rake in venture capital from the start In publishing a book that took years to write is given less than three months to sink or swim These brutally shortsighted attitudes have choked the world with instructions for engineering a flash in the pan and littered the media landscape with fads and flops Meanwhile the greats the stalwarts the household names are those who focus on a singularly different possibly heretical idea that their work can and should last For instance Zildjian has been one of the premier makers of cymbals since its founding in and shows no signs of quitting Iron Maiden has filled stadiums for forty years moving some million albums without the help of radio or television Robert Greene s first book i The Laws of Power i didn t hit the bestseller lists until over a decade after it was first released and since then has sold more than million copies worldwide These works Ryan Holiday calls Perennial Sellers They exist in every creative industry timeless dependable resources and unsung moneymakers paying like blue chip annuities Like gold or land they increase in value over time outlasting and outreaching any competition And they re not flukes or lucky breaks they were built to last from the outset Holiday shows readers how to make and market their own classic work Featuring interviews with some of the world s greatest creatives and grounded in a deep study of the classics in every genre this exciting new book empowers readers with a foundational set of innovative principles Whether you have a book or a business a song or the next great screenplay this book reveals the recipe for perennial success

The Small Business Guide to Growth Hacking, Ego Is the Enemy, The Daily Stoic: 366 Meditations for Clarity, Effectiveness, and Serenity, Trust Me, I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living, O ego é seu inimigo, Perennial Seller: The Art of Making and Marketing Work That Lasts