eBook PDF / e-Pub Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Title:Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Format Type:Ebook
Author:Adam Alter
Publisher:Penguin Press
ISBN:1594206643
ISBN 13:
Number of Pages:368
Category:Non fiction, Psychology, Technology, Science, Business, Audiobook

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Alter

PDF, EPUB, MOBI, TXT, DOC Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior We obsess over our emails Instagram likes and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a broken bone than a broken phone and Millennial kids spend so much time in front of screens that they struggle to interact with real live humans .

In this revolutionary book Adam Alter a professor of psychology and marketing at NYU tracks the rise of behavioral addiction and explains why so many of today s products are irresistible Though these miraculous products melt the miles that separate people across the globe their extraordinary and sometimes damaging magnetism is no accident The companies that design these products tweak them over time until they become almost impossible to resist .

By reverse engineering behavioral addiction Alter explains how we can harness addictive products for the good to improve how we communicate with each other spend and save our money and set boundaries between work and play and how we can mitigate their most damaging effects on our well being and the health and happiness of our children

Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Come dire no alla schiavit├╣ della tecnologia