eBook PDF / e-Pub The Global Village: Transformations in World Life and Media in the 21st Century

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Title:The Global Village: Transformations in World Life and Media in the 21st Century
Format Type:Ebook
Author:Marshall McLuhan
Publisher:Oxford University Press, USA
ISBN:0195079108
ISBN 13:
Number of Pages:240
Category:Non fiction, Philosophy, Internet

The Global Village: Transformations in World Life and Media in the 21st Century by Marshall McLuhan

PDF, EPUB, MOBI, TXT, DOC The Global Village: Transformations in World Life and Media in the 21st Century Extending the visionary early work of the late Marshall McLuhan The Global Village one of his last collaborative efforts applies that vision to today s worldwide integrated electronic network When McLuhan s groundbreaking Understanding Media was published in the media as we know it today did not exist But McLuhan s argument that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences has never been more compelling And if the medium is the message as McLuhan maintained then the message is becoming almost impossible to decipher In The Global Village McLuhan and co author Bruce R Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood At the heart of their theory is the argument that today s users of technology are caught between two very different ways of perceiving the world On the one hand there is what they refer to as Visual Space the linear quantitative mode of perception that is characteristic of the Western world on the other hand there is Acoustic Space the holistic qualitative reasoning of the East The medium of print the authors argue fosters and preserves the perception of Visual Space but like television the technologies of the data base the communications satellite and the global media network are pushing their users towards the more dynamic many centered orientation of Acoustic Space The authors warn however that this movement towards Acoustic Space may not go smoothly Indeed McLuhan and Powers argue that with the advent of the global village the result of worldwide communications these two worldviews are slamming into each other at the speed of light asserting that the key to peace is to understand both these systems simultaneously Employing McLuhan s concept of the Tetrad a device for predicting the changes wrought by new technologie

The Medium is the Massage, The Mechanical Bride: Folklore of Industrial Man, The Global Village: Transformations in World Life and Media in the 21st Century, The Gutenberg Galaxy: The Making of Typographic Man, Understanding Me: Lectures and Interviews, The Book of Probes, Laws of Media: The New Science, Understanding Media: The Extensions of Man, War and Peace in the Global Village, The Essential Mcluhan